中影预约放映与小红书电影达成战略合作，共建观众票选兴趣观影新机制

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2026年9月6日，中影预约放映与小红书电影在海浪电影周期间正式签署战略合作协议，双方基于对电影市场已呈现出的“兴趣观影”趋势与共同判断，将围绕电影放映片单、主题观影活动、兴趣友好影院等方面打造一系列面向市场的高光常态化电影文化事件。签约仪式现场，中影国产发行、中数发展公司经理杨洪涛、小红书娱乐业务负责人三千代表双方进行了战略合作协议签署。这也预示着双方将正式就体系化、平台化、社交化的优势，将“兴趣观影”模式升级为系统闭环，共建中国电影市场“兴趣观影”的全新观影模式。

锚定观影新趋势 共筑同好社交场 本次签约仪式于海浪电影周期间，特别策划打造的「Blue Hour」电影院举行，现场近500位观众伴随蔚蓝海浪与落日余晖的交织，开启了一封来自大银幕的蓝色情书，也共同见证了中影预约放映与小红书电影作为行业引领品牌对电影市场的趋势预判与行业创新之举。 传统放映模式中，观众始终处于被动接受的位置，而预约放映的核心价值在于让观众从“观看参与人”变为“放映选片人”。小红书平台聚集了大量热爱电影、乐于组织线下活动的年轻用户，同时在电影讨论动机与观影行为上也已明确出现“兴趣主导”趋势。基于预约放映模式与小红书社区生态的高度契合，双方一致认为，新一代观众的观影需求正在从个体消费向群体社交转变，观众的“情绪与兴趣”将成为未来主导影院放映影片的核心关键，顺利共筑该链路不仅将为观众提供更为优质的观影体验，也将为电影放映带来质的效率提升。此次合作正是将中影的版权资源、密钥分发和影院落地能力，与小红书的用户组织和社区分发能力相结合，构建从线上票选到线下放映的完整链路。

“观众票选”机制落地主题季度片单蓄势待发根据合作规划，中影预约放映与小红书共同打造动态更新的专属放映片库，小红书用户可通过投票形式“许愿”标记出想看的影片。投票数据将作为专属片库放映规划的参考依据，不仅可以更快地在大银幕上看到“许愿”影片，更可以联动线下友好影院发起电影兴趣衍生活动，开启主题观影，让观众的“心愿”直接在版权、传输、放映等端口以预约放映模式成为现实。 海浪电影周「Blue Hour」电影院作为本次合作的首个落地项目，通过小红书用户为期3天的“同好票选”，最终确定《2001太空漫游》作为放映影片进行展海边放映，参与观众仅需在小红书活动页面报名，达成条件即可获得入场观影资格。此次「Blue Hour」电影院均采用预约放映模式，由中影提供完整合规的户外放映版权。这一涵盖用户票选、影片版权授权、放映执行各关键环节的流程化操作，完整呈现了双方战略合作的核心步骤。后续，双方将共同助力观众定制化需求的落实与升级，通过释放电影片单，在促成预约观影的活动策划过程中，为影院场景激发全新的社交潜力与动能。

专题页面实时上线 千家影院同步开放

目前，双方合作的专题页面已在小红书平台正式上线并投入运营。用户通过搜索关键词“预约放映”就可以直接在该页面内浏览精选的电影片单，还能根据自身的观影兴趣与偏好，对心仪的影片进行投票。票数排名靠前的热门影片，将获得版权优先安排，尽快开启线下放映场次。此次合作成功打通了从线上兴趣发现、社群讨论到线下实体观影体验的完整闭环，不仅能让更多垂直领域的资深影迷便捷地找到符合自己独特喜好的影片放映活动，也为合作影院挖掘了更多元、更细分的潜在观影需求，从而进一步激活并促进电影市场的整体活力与多样性。 据悉，本次战略合作双方将联动全国不少于1000家影院组成首批“兴趣影院”的线下实体阵地。与此同时，小红书平台上的各类同好观影召集人、活跃观影团体负责人以及各类兴趣社群组织，均可从中影预约放映提供的丰富片单中自主选择影片，并在指定的合作影院发起专场放映活动，也为无数热爱电影的广大观众提供走入影院的全新“兴趣”理由。未来，中影预约放映将继续深化这一方向，满足观众持续增长的个性化观影需求。

在此之前，中影预约放映与小红书电影已经携手打造如「海边做梦电影院」、《机器人之梦》“重逢派对夜·主题热爱场”多城映后连线活动、REDGALA「云顶放映厅」等多个现象级行业案例，未来双方将在电影放映、观影文化培育、社区运营及影院定制场景等方面持续开展合作，继续开展城市主题热爱场、主创映后连线对谈、达人与社群文化共创等丰富的线上线下活动形式。 从阿那亚的海边露天放映到全国范围内的影院落地，当电影院正在从单一的放映场所向更具互动性的社交空间转变，观众的观影理由正在由被动接受转变为被情绪与兴趣驱动，“影院见”所承载的不仅是一场放映，更是一次志同道合的趣味满足之旅。目前双方合作打造的专题片单页面已经正式上线，全国近千家合作影院同步开放预约放映通道，观众既可以在专题页面为自己心仪的影片投票，也可以直接参与已经发起的同好观影专场，后续双方也会根据投票热度更新季度主题片单，让每一类观影兴趣都能找到对应的专属放映场，助力更多同好观众走进影院，收获兼具专属感与互动性的全新观影体验。 .data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .2)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-COLOR-ACTIVE: #373737}.data_color_scheme_dark{--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-5: #2c2c2c;--weui-BLUE-100: #10aeff;--weui-BLUE-120: #0c8bcc;--weui-BLUE-170: #04344d;--weui-BLUE-80: 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